We are DTALE, your creative team
of design, prototyping and research
professionals based in Cologne.

We are DTALE
DTALE employees brainstorming

We believe that listening
to human needs is
key to creating
invaluable products.

Our approach is centered on capturing insights directly from real users, ensuring that every solution we create is deeply rooted in genuine human experiences.

We are dedicated to test with authentic users, no matter how specific the research or use case may be.

One example for our efforts is an extensive participant database with 2200+ active users, which we build for specific automotive use cases. With this database we enabled one of your long term clients to evaluate their products with real users and thus make informed decisions in product development.

Sketch initial ideas on a tablet
100+
User Studies
4500+
Hours in User Tests
240000+
Driven Testkilometers
2500+
Participants
9000+
Cookies Eaten

We are an interdisciplinary team with
different backgrounds and shared values

Empathy First

Listen deeply. Show genuine understanding. Help with purpose.We foster empathy at every touchpoint.

Open, Honest, Constructive

Ask for feedback. Help others. Build relationships. We trust in people.

Make it Happen

Take initiative. Seek solutions. Be reliable. We take pride in creating lasting value.

Win together

Be authentic. Share your passion. Create collectively. We find joy in great teamwork.

Our Team

Pia Immoor

Research professional with 10+ years of experience Pia’s is all about finding the right methodology and questions to get behind assumptions and reveal real users feedback.

Hendrik Groß

Research professional with 9+ years of experience Hendrik combines his passion to bridge the gap between research and engineering. High interest in new and evolving technologies, optimization.

Ingo Staats

Designer / workshopper professional with 10+ years of experience in UI / UX / Interaction Design. Ingo is passionate to challenge the status quo, ask deep questions and find human-centric solutions.

Fabienne Stordiau

Managing Director & CEO,
Fabienne founded the Allround Team, our mother agency, in 1999. She strives for inclusion and welcomes diversity on every touchpoint.

Want to get in touch?

Let’s talk!