We focus on human needs to
create products that truly matter.

Experimental vehicle cockpit

We facilitate connections
between you and your users

We are DTALE a creative design and research agency relying on real user insights
to solve problems at the intersection of human experiences and technology.

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Ford Explorer 2024

Ford x DTALE

We are proud of our long lasting relationship with Ford, most recently expressed in our coorperation on the all electric Ford Explorer in 2024.

We are thrilled to be amongst the selected group of people who are able to shape the future of Ford HMI, through research, design and collective discovery.

Our Services

EAO x DTALE

We were asked to re-think the interaction paradigm for a future EAO HMI controller.

Through research, design sprints and collective discovery, we jointly developed the concept for their next generation of HMI switches and are excited for their imminent product launch.

Our Services

KARLI x DTALE

We are proud members of the KARLI consortium, which is developing key technologies for the introduction of multi-level automated vehicles.

We feel privileged to be working on customer-relevant AI features and interfaces that help passengers reduce the occurrence of motion sickness.

Our Services

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